21st century library


Objectives
"Goals are created for the sole purpose of achieving the goals." Steve Matthews (2010)

For the author, when the goal is alone, out of context, it becomes just a random list of things that do not necessarily contribute to the achievement of the mission.

The objectives describe each step to achieve the mission.

Goals
Goals, what they are:

  • Goals come before the goal and mission
  • The objectives are the desired results, expressed in general terms.
  • Goals can change.
  • Working to achieve our goals takes us toward our vision and mission.

Goals should be:
• Derived from the mission statement,
• Goals should be defined with a timetable,
• Goals should be formulated to achieve the mission of the library;
• It should also be comprehensive and understandable, clear and concise
• You should be realistic based on library resources
• You need to be measurable, so there is constant monitoring and evaluation.
• Goals should be focused on results.

The goals need to be aligned with the values of the library and must be seen as opportunities to develop the library.
The most important goals is the commitment to achieve them. This requires good communication during the development process. Furthermore it is essential that the objectives are discussed openly.
Then it is necessary to examine each objective to decide if it is realistic and achievable. The goals must meet criteria to be profitable and useful. One method for the development and selection of goals is a smart approach.

Specific - When it comes to strategic planning, means easily identified and understood, and addresses the reasons described above.

Measurable - When a goal is measurable, implies the need to be measured, for example, following the activities and see if the goal was achieved.

Achievable - Is it possible to accomplish that goal, whether he agrees with the relidade Library

Relevant - How important is it for the moment, whether it is really necessary.

Timely - Set a realistic timeframe for the objectives are met.

This Strategic Plan is significant in the environment of the 21st century due to high number of uncertain factors on changes and influence the public and the library.
The mission and vision that describes why the library exists and what he wants to be.
It is necessary to understand the library, its strengths and weaknesses of their ale external factors. This will help guide development of goals and objectives, improving the weaknesses and learning how to overcome with external threats.

“ While there are a number of options for conducting a Forecast of the library’s future operating environment, the Environmental Scan is a relatively simply approach that includes the following components:
1. Internal analysis of the organization (SWOT analysis)
2. External analysis of the organization’s industry (SWOT analysis)
3. External macro environment factors (STEP analysis)
SWOT Analysis
A scan of the internal and external environment is an important part of the strategic planning process.
The SWOT analysis provides information that is helpful in matching the organization’s resources and capabilities to the competitive environment in which it operates. As such, it is instrumental in strategy formulation and selection.” Steve Matthews (2010)

1. INTERNAL ANALYSIS OF THE LIBRARY
Strengths
Strength’s are those things that you do well
Weaknesses
Weaknesses are those things that prevent you from doing what you really need to do.

2. EXTERNAL ANALYSIS OF THE INDUSTRY
Opportunities
“ Opportunities are potential areas for growth and higher performance. Opportunities are external in nature, like untapped segments in the marketplace, dissatisfied customers of your competitors, better economic conditions, more open lending policies, or broader strategic partnerships. Internal opportunities should be classified as Strengths, and timing may also be important for capitalizing on opportunities, such as unfulfilled customer needs, and adoption of new technologies.” Steve Matthews (2010)

Threats
“ Threats are challenges confronting the library. External in nature, threats can take a wide range from bad press coverage, shifts in consumer behavior and tastes, emergence of competing products, lack of community support, or new regulations. The SWOT Analysis is not normally included as a part of the Strategic Plan document, but strengths, weaknesses, opportunities and threats are identified and detailed so that they may be incorporate dinto the Goals and Objectives in whatever manner best supports the Strategic Plan.” Steve Matthews (2010)


3. EXTERNAL MACRO ENVIRONMENT (STEP Analysis)
STEP Analysis
STEP analysis describes a framework of macro-environmental factors used in the Environmental Scan component of a Strategic Plan.

Social Factors
“ Social factors include the demographic and cultural aspects of the external micro environment. These factors affect customer needs and the size of potential markets.” Some social factors include:
  • health consciousness
  • population growth rate
  • age distribution
  • career attitudes
  • interest in supporting local agencies.”

Technological Factors
“Technological factors can lower barriers to customer interest, increase production levels, and even influence outsourcing decisions.” Some technological factors include:
• R&D activity
• automation
• technology incentives
• rate of technological change

Economic Factors
“Economic factors affect the purchasing power of potential customers and the organization’s cost of capital, which in the case of the library is its ability to obtain funds from its funding authority, and outside sources.” The following are examples of factors in the macro economy:
• economic growth
• interest rates
• employment rates
• institutional giving levels

Political Factors
  • Political factors include government regulations and legal issues and define both formal and informal rules under which the organization must operate.” Some examples include:
  • leadership
  • tax policy
  • environmental regulations
  • purchasing regulations
  • agility in decision making
  • political stability

References:

Steve Matthews, 2010. 21st Century Library Blog. 21st Century Library Strategic Plan – Goals and Objectives [online] (Updated 16 november 2010). Available at: < http://21stcenturylibrary.wordpress.com/2010/08/02/21st-century-library-strategic-plan-%E2%80%93-goals-and-objectives/